Category: Articles

Discussions revolving around the implementation of data in the content marketing pipeline have changed over the course of a calendar year. In as much...

Gabe Gordon, co-founder and managing partner of Reach Agency, has 15 years of global experience in content marketing building creative, integrated solutions for world-class...

We met with former Chairperson & CEO of MTV Networks, Judy McGrath, to discuss her latest venture; Astronauts Wanted; ‘No Experience Necessary‘. “I began...

Zefr, the video advertising and digital rights management platform, sets itself apart by taking a unique approach to data-driven audience selection. We chatted with...

Joe Marchese made his Upfront debut yesterday at the Fox upfront presentation, having just been named the new ad-sales leader for the massive Fox...

Stephanie Bollag is a woman with a vision. Bollag, a Swiss film student at the Tisch Graduate School, is a storyteller and fashion filmmaker...

Kantar Millward Brown, global industry leaders in defining brand purpose, developing winning advertising, engaging consumers, and driving brand growth, recently published their 2018 media...

As SVP, Branded Entertainment, Kaaren Whitney-Vernon charges her team to produce original content for television, film and digital brands designed to drive revenue. She...

Something was missing at SXSW this year. Was it you? If you didn’t make the trip to Austin this year, you may not be...

I know, I know… you don’t want to say goodbye to summer just yet, but around here we’ve got winter on the brain, as...

Julia Trost and Google VR partnered with the Nestlé brand to produce The Extraordinary Honeybee, a VR film experienced through the eyes of a...

We’re thrilled to announce that we’ve just added an incredible night of musical celebration to our event schedule. On Saturday, January 20th, enjoy a...

In the race to provide new media consumers branded content, how does one decide what to model that content after? With so many different...

Many of you know my friend, AJ Vernett, a veteran of the digital video industry. Today, he is better known as the Co-Founder of...

Using data to determine audience is a no-brainer. But you’d better use a brain when implementing that data. Take programmatic for example. It’s not...

Brand Storytelling is the outcome of the January, 2016 event; Digital Storytelling at the Sundance Film Festival. Our first-ever gathering of brand marketers, ad...

Anyone can tell a story, right? After-all, we are all born storytellers. From the moment children can comprehend words, we read them books, sit...

Cannes Lions is nearly here, and Brand Storytelling is looking back at five of our favorite pieces of branded content that are up for...