VR Storytelling; Is it Time for Brands to Dive In?
It’s a question that brands must ask: “When do we start really investing in VR content; is it worth it now or should we...
Part II: Takeaways on Elevating the State of Brand-Funded Content
Elevate, the industry-building retreat for brand marketers and their partners, was designed to address the opportunities and challenges facing marketers in a media environment...
The Sun Sets on Elevate
Elevate has comes to a close, but only after two full days of idea sharing, content conversations, storytelling, and wonderful music. Brand marketers, agencies,...
Mapping the Trails: Realtor.com’s Andrew Strickman Discusses Elevate’s ‘Measurement’ Trail
Week by week, Brand Storytelling has been bringing you exclusive insight into each of the Elevate “trails” (our clever name for the panels at...
How to Save the Internet: Op-ed from Curiosity’s Gabe Vehovsky
It’s a sobering statistic that speaks volumes about technology’s impact on the human race – U.S. adults are spending nearly 6hrs daily with digital...
Meet the Brand Storytellers: Q&A with Marc Battaglia, Executive Creative Director at Marriott I
Marc Battaglia is an award winning global creative executive and content marketing leader. Currently he is the Executive Creative Director of Global Creative +...
Hollister Co. & AwesomenessTV Release New Series to Launch Partnership
“This is Summer” Premiered Saturday, May 20th on AwesomenessTV’s YouTube Channel Hollister Co., the global retail brand celebrating the spirit of endless summer, announced...
How Variety is Winning with Custom Content
Like many publishers looking for ways to grow revenue and combat profit erosion from programmatic pricing, Variety is now producing premium branded content. An...
Brand Storytelling: Presentations and the ARC Awards at Stein Eriksen Lodge
Brand Storytelling was officially in full swing Thursday night. The best brand marketers, agencies, and media companies gathered at Stein Eriksen Lodge to discuss...
Brand Storytelling Expeditions
A terrific benefit I enjoy as Director of Brand Storytelling at Sundance Film Festival, is meeting and speaking with people who are sourcing and...
Cause-Driven Media in 360
It’s Wednesday morning. I am sitting outside a coffee shop on the west-side of Los Angeles. Traffic buzzes on past me on Pacific Coast...
Meet the Advisors: Andrew Strickman of Realtor.com
Andrew Strickman (SVP, Head of Brand & Chief Creative at Realtor.com) has worked for two decades as a creative innovator, brand marketer, strategist and...
FEATURED: Astronauts Wanted + Ripple Entertainment Seek Diverse Female Voices in Branded Content Par
Astronauts Wanted is a youth content production powerhouse, producing popular online series like For The Win, WEGOTISSUES, Summer Break, Tawk, and H8rs on platforms...
Watch: Unleashing A Monster in Marketing
frankenstein.ai After a concerted focus on VR, the Sundance Film Festival’s New Frontier introduced Artificial Intelligence installations for the first time at this year’s...
Advertisers! Stop Making Long, Boring Ads Called Branded Content
With DVRs, binge-watching, and other commercial-free viewing opportunities, consumers aren’t watching traditional ads like they used to. In response, many brands are starting new...
Introducing the Brand Storytelling Advisory Board
CHECK OUT THE ADVISORY BOARD HERE This newly formed Advisory Board of brand marketing executives and agency leaders will help us to produce the...
‘Versus’ – A New Awesomeness Series with Gatorade
Versus, a brand new scripted series from Awesomeness created in partnership with Gatorade, premiered last Wednesday, 11/22 on go90. Versus focuses on rival lacrosse...
Study Shows Consumers Prefer User Generated Content
Jukin Media, a global digital media company founded on the belief that the future of storytelling is user generated, has released results from a...