This Week in Brand Storytelling
It’s ‘Food, Not Boobs’ in Carl’s Jr. and Hardees’ Brand Refresh Our tip of the day; invest 3 minutes and 16 seconds in watching...
Artists or Influencers?
Shay Carl Butler, widely known as ShayCarl, describes himself first as a father & husband, and secondly as a “YouTuber.” One of the most...
Digitas Newfront: Q&A with Scott Donaton, Global Chief Content Officer of Digitas
I first met Scott Donaton back in the late ‘90s when he was Editor and Publisher of Ad Age. It was during his tenure...
This is Elevate
Elevate, the industry building retreat for brand storytellers and their partners, kicked off Sunday night with a full showing of the best and brightest...
Cannes Film Festival and Breaking Old Models
As the global advertising community sips Rose in France and congratulates themselves on another year of great work, the business model that underwrites this...
Data Superpowers – May The Best Stories Win!
I’ve been obsessed with telling stories for as long as I can remember. But I was always a cynic about using data to inform...
Why don’t advertisers own NFL teams?
The answer is simple; because the NFL won’t allow it. That would mess with their whole business model. I was amongst the 100 million+...
VR Storytelling; Is it Time for Brands to Dive In?
It’s a question that brands must ask: “When do we start really investing in VR content; is it worth it now or should we...
Part II: Takeaways on Elevating the State of Brand-Funded Content
Elevate, the industry-building retreat for brand marketers and their partners, was designed to address the opportunities and challenges facing marketers in a media environment...
The Sun Sets on Elevate
Elevate has comes to a close, but only after two full days of idea sharing, content conversations, storytelling, and wonderful music. Brand marketers, agencies,...
Mapping the Trails: Realtor.com’s Andrew Strickman Discusses Elevate’s ‘Measurement’ Trail
Week by week, Brand Storytelling has been bringing you exclusive insight into each of the Elevate “trails” (our clever name for the panels at...
How to Save the Internet: Op-ed from Curiosity’s Gabe Vehovsky
It’s a sobering statistic that speaks volumes about technology’s impact on the human race – U.S. adults are spending nearly 6hrs daily with digital...
Meet the Brand Storytellers: Q&A with Marc Battaglia, Executive Creative Director at Marriott I
Marc Battaglia is an award winning global creative executive and content marketing leader. Currently he is the Executive Creative Director of Global Creative +...
Hollister Co. & AwesomenessTV Release New Series to Launch Partnership
“This is Summer” Premiered Saturday, May 20th on AwesomenessTV’s YouTube Channel Hollister Co., the global retail brand celebrating the spirit of endless summer, announced...
How Variety is Winning with Custom Content
Like many publishers looking for ways to grow revenue and combat profit erosion from programmatic pricing, Variety is now producing premium branded content. An...
No Strategy? No Story.
Done right, content marketing is about combining: the art of advertising the craft of storytelling, and the science of digital marketing. Content Marketing is...
Brand Storytelling: Presentations and the ARC Awards at Stein Eriksen Lodge
Brand Storytelling was officially in full swing Thursday night. The best brand marketers, agencies, and media companies gathered at Stein Eriksen Lodge to discuss...
Brand Storytelling Expeditions
A terrific benefit I enjoy as Director of Brand Storytelling at Sundance Film Festival, is meeting and speaking with people who are sourcing and...