Category: Articles

This January, eighty brand marketing executives, and their agency partners were invited to Park City, Utah to participate in a first-ever Brand Storytelling event...

Ricky Ray Butler during BEN’s panel at ‘Brand Storytelling 2018’ in Park City, Utah Influencer marketing has continued to evolve and grow entering into...

Brand Storytelling 2018 attendees gathered at Stein Eriksen Lodge in Deer Valley, Utah On Thursday, January 18th, Brand Storytelling 2018 held its first day...

Every great ad has a solid baseline, that special something to draw you in and keep you watching. Simple enough. Whether it be the...

Other New York is a creative agency and branded content production house that is quickly gaining recognition for their innovative and socially conscious approach...

As marketers move deeper into brand-funded content, how are they proving that their efforts are driving an increase in revenue for the brand’s core...

Two years after the waters of Hurricane Harvey have subsided, tens of thousands of Texans have yet to rebuild their homes and businesses because...

Will success of J&J’s 5B inspire more brands to invest? Verizon Media announced on April 30 of this year that it would acquire the...

In April of 2019, Vox Media acquired Epic, which includes Epic Magazine, the nonfiction storytelling powerhouse, and its sister company Epic Digital, the true...

Jordan Kelley, Content Director, Brandstorytelling.tv May 5th marked the beginning of the NBA 2K League’s third season. For the uninitiated, the NBA 2K League...

Generally, we think of it as rude to talk about ourselves too much in public. We fear we’ll over disclose. We’ll be boring. We’ll...

Will this inspire more brands to tell impact stories? I was delighted to hear the news from Cannes yesterday – 5B won the Entertainment...

Live on Zoom – Wednesday, April 29th at 12:00PM PST The craft of journalism is traditionally rooted in the relentless pursuit of the truth....

As more brands move into making content, especially long and short form film, many are starting to make films intended to have social impact....

By Marti Romances, Creative Director and Co-Founder at Territory Studio, San Francisco We embrace technology at Territory Studio and feel that design will typeface...

When Hinge set out to work with influencers, they didn’t want anyone “safe” — they wanted real. The kind of real that aligned itself...

Live on Zoom – Wednesday, April 1st at 1:00PM PST How will brands pivot in a media world without games? What are brands to...

Live on Zoom – Wednesday, April 15th at 1:00PM PST Gen Z, like the rest of us, have had their world turned upside down due...