‘Versus’ – A New Awesomeness Series with Gatorade
Versus, a brand new scripted series from Awesomeness created in partnership with Gatorade, premiered last Wednesday, 11/22 on go90. Versus focuses on rival lacrosse...
Study Shows Consumers Prefer User Generated Content
Jukin Media, a global digital media company founded on the belief that the future of storytelling is user generated, has released results from a...
Mashable Announces Exclusive Tech and Premium Vertical Video at 2017 Newfronts
Mashable Unveils Exclusive Technology to Reach New Influencers and Launches Premium Vertical Video Product at 2017 NewFronts Presentation Mashable’s expanded Velocity: Kilogram technology allows...
The Branded Content Pool Party is a Rager!
The lanes have come down. The high-dive is open. The water is alluring. Everyone wants in the pool! I was talking with a friend...
Learning to Embrace “The Whole Influencer”
Embracing influencers for what they are can be tricky. All at once they are the writers, directors, producers, editors, stars, publicists, and managers of...
Like Minds Agree: It’s Time to Elevate Brand Storytelling
A group of sixteen people, including brand marketers, agencies, media companies and two lawyers, got together in the boardroom of The Lodges at Deer...
FEATURED: Q&A with Donut’s Charlie Leahy
Donut – one of the newest branded content production houses in Los Angeles – seeks to be a destination for brands looking to engage...
Who Says Your Brand Can’t Star in Branded Social Video?
We all know it’s difficult to reach consumers with traditional ads in this incredibly fragmented media landscape. Brands need to make deeper emotional connections...
Jason Acker – Interviewed at Sundance Film Festival 2017
In November of 2016, Diageo and DRINKiQ released Decisions: A 360 Virtual Reality Experience. The 360-degree and VR video puts the viewer in the...
Surviving Content Creation in an “Always On” World
Do you get texts like this? [1:32pm] can u pick me up in front at 235 [1:33pm] mom? hello? [1:34] hello? We have come...
WARNING: Wide Leap Ahead!
A wide media leap lies immediately ahead. Marketers take heed! Seriously. The noise factor has turned up significantly during the first quarter of 2017,...
Announcing: Liza Koshy, Matt Bellassai, and More to Appear at The Influencer Continuum
In preparation for The Influencer Continuum – Hosted in Dana Point, October 28th-30th – TMA Entertainment is happy to announce the following influencers...
How Wattpad Uses Storytelling to Enrich its Brand Partnerships
Wattpad is the world’s largest social network of readers and writers, with 65 million hyper-engaged monthly users. With access to an extensive community of...
Mapping The Trails: Reach Agency’s Gabe Gordon Discusses Elevate’s ‘Invest’ Trail
Last year’s Brand Storytelling Summer Event saw a collection of storytellers from brands, agencies, and creative companies all come together to further solidify the...
Cannes Advertising “Celebration” Questions Quality of Creative
For those of us who didn’t make it to Cannes this year, there was plenty of coverage of this decades-old festival intended to honor...
Meet the Brand Storytellers: Scott Ballew, Head of Content at YETI
Scott Ballew wasn’t always a brand storyteller. 13 years ago, he was a running back at University of Texas with no thoughts of what...
Q&A with SVP of Brand Partnerships at Awesomeness, Harley Block
Following up our coverage of Versus, the new scripted series from Awesomeness created in partnership with Gatorade, Brand Storytelling wanted to get a little...
Breaking Up is Hard To Do: Letting Go of Your Logo
Recently, I sold my shares in a business I founded, to my partner, Shaftesbury, a leading production company. We had to update a 30-year-old...