Announcing “Brand Storytelling”
Brand Storytelling is the outcome of the January, 2016 event; Digital Storytelling at the Sundance Film Festival. Our first-ever gathering of brand marketers, ad...
Storytelling: No one said it would be easy…
Anyone can tell a story, right? After-all, we are all born storytellers. From the moment children can comprehend words, we read them books, sit...
Brand Storytelling: 5 Favorites at Cannes Lions
Cannes Lions is nearly here, and Brand Storytelling is looking back at five of our favorite pieces of branded content that are up for...
Brand Storytelling: A Docu-Series [Vol. 1]
At the 2016 Sundance Film Festival, we hosted one-hundred and sixty people, all with a focus on creating and distributing great brand stories. Brands...
Mapping The Trails: Intel’s Brett Lyons Discusses Elevate’s ‘Distribution’ Trail
Week by week, Brand Storytelling will be bringing you exclusive insight into each of the Elevate “trails” (our clever name for the panels at...
Bear and a Banjo Join Our Night of Musical Celebration
Continuing on with Saturday night’s theme of musical celebration, Brand Storytelling is happy to announce the addition of Bear and a Banjo to the...
Brand Storytelling: 70,000 Years in the Making
Between 70,000 and 30,000 years ago Homo sapiens started telling stories. In his bestselling book Sapiens author Yuval Harari says around 70,000 years ago,...
BEN & The Expanding Landscape for Branded Integration
The value exchange between consumers and advertisers is no longer a fair trade. Audiences can find their content without having to watch a single...
Ogilvy & Mather, and the Product Demo Video That Will Have You on the Edge of your Seat
How does a telecommunications giant, such as Qualcomm, create a demo video for their chipset, Snapdragon, that consumers actually want to watch? It’s not...
Get Real: Achieving Authenticity in Branded Content
Buzz. It is the all-important pot of gold at the end of a content marketer’s rainbow. Brands want their content to achieve buzz-worthy status,...
Discussions & Fireside Chats Followed By ‘A Night of Musical Celebration’
Discussions & Fireside Chats Brand Storytelling: a Sanctioned Event of the 2018 Sundance Film Festival has comes to a close, but only after two...
Mapping The Trails: Carat’s Shannon Pruitt Discusses Elevate’s ‘Support’ Trail
Pictured: Shannon Pruitt, Kate Santore, Eric Korsh and Chip Russo as they lead the ‘Setting the Scene’ Trail at Elevate 2017. This trail examined...
Patagonia Goes to Washington
Unless you’ve taken a “no screens” challenge this week or are living under a rock, you’ve likely seen Patagonia’s stark, black banner with white...
Welcome to Park City!
Brand Storytelling attendees celebrating opening night at the Turner Reception Wednesday night marked the opening of Brand Storytelling: A Sanctioned Event of the 2018...
Takeaways on Elevating the State of Brand-Funded Content
Elevate, the industry-building retreat for brand marketers and their partners, was designed to address the opportunities and challenges facing marketers in a media environment...
What’s Next? VirtualFronts? Thoughts on this month’s NewFronts, and innovations in Virtual Real
I’m writing this on an airplane, flying back to California from an invigorating week of NewFront presentations, and visiting 1:1 with media execs at...
Meet the Advisors: Austin Schumacher of Lyft
Since 2013, Austin Schumacher has overseen entertainment marketing and content at Lyft, leading the development of Lyft’s branded entertainment program. Amongst Lyft projects like...
Mondelez International Jumps on the Content Wagon
Just two weeks ago, it was Pepsi making headlines with the opening of their Creators League content studio, in New York. “Our goal is...