Closing the Hope Gap: Afdhel Aziz on Building Good is the New Cool and Scaling Impact Through Storytelling
Jordan P. Kelley, Director of Content, Editor In Chief, Brand Storytelling, an Aivanta Company Control has long been the default setting of brand communication. And yet, in a cultural moment defined by what researchers have termed…
Using Deep Archives to Serve Digital-First Audiences: Q&A with Little Dot’s Alex Hryniewicz
Jordan P. Kelley, Director of Content, Editor In Chief, Brand Storytelling, an Aivanta Company What kind of content is possible to produce when audience insight, archival depth, and platform-native thinking are treated as creative inputs? Moons…
BrandStorytelling 2026: Taking Stock and Next Steps
Jordan P. Kelley, Director of Content, Editor In Chief, Brand Storytelling, an Aivanta Company Entering 2026, brand storytelling sits firmly in its second act. The question is no longer whether story belongs in brand strategy,…
This Week in Brand Storytelling
It’s ‘Food, Not Boobs’ in Carl’s Jr. and Hardees’ Brand Refresh Our tip of the day; invest 3 minutes and 16 seconds in watching this film by 72andSunny. Carl’s and Hardee’s has famously exploited “babes…
Artists or Influencers?
Shay Carl Butler, widely known as ShayCarl, describes himself first as a father & husband, and secondly as a “YouTuber.” One of the most successful video creators on YouTube, ShayCarl has three YouTube channels, two…
Digitas Newfront: Q&A with Scott Donaton, Global Chief Content Officer of Digitas
I first met Scott Donaton back in the late ‘90s when he was Editor and Publisher of Ad Age. It was during his tenure at Ad Age that he coined the phrase “Madison & Vine”…