Closing the Hope Gap: Afdhel Aziz on Building Good is the New Cool and Scaling Impact Through Storytelling

Control has long been the default setting of brand communication. And yet, in a cultural moment defined by what researchers have termed a measurable...

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This Week in Brand Storytelling

It’s ‘Food, Not Boobs’ in Carl’s Jr. and Hardees’ Brand Refresh Our tip of the day; invest 3 minutes and 16 seconds in watching this film by 72andSunny. Carl’s and Hardee’s has famously exploited “babes…

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Artists or Influencers?

Shay Carl Butler, widely known as ShayCarl, describes himself first as a father & husband, and secondly as a “YouTuber.” One of the most successful video creators on YouTube, ShayCarl has three YouTube channels, two…

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