BST
Global sporting events often arrive with a familiar brand playbook: official sponsorships, media buys, logo placement, and short-term campaigns built around borrowed attention. But when a moment as large as the World Cup lands in…
Most brand leaders, when pressure testing brand storytelling, ask the questions, “Why? What does it do? What results can it drive? What does this have to do with customer acquisition?”. These are all valid questions,…
Talk to anyone on the entertainment side of the business of brand storytelling and they’ll tell you: there’s a strange disconnect at the center of brand-funded entertainment. Brands want cultural relevance, Hollywood needs new models,…
The latest publication from Aivanta brings a distinct lens to one of the most dynamic conversations in modern marketing. Over the past several years, the line between brand-funded content, entertainment, and the creator economy has…
There has long been a structural disconnect at the heart of creative production. Ideas are developed in one place, executed in another, and refined somewhere in between, passed along a chain of specialists built for…