Brand Storytelling Enters Its 12th Edition as BST: The Future of Content
The longest-running event dedicated to brand content and entertainment convenes January 20 to 23, 2027, in Boulder, Colorado. Early bird pricing ends October 14,...
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BST: The Future of Content Comes to Boulder, January 20-23, 2027
Early bird pricing is now open for the industry’s original brand storytelling event. Brand Storytelling (BST), an Aivanta company, will present BST: The Future of Content on January 20-23, 2027, at the Marriott Westminster in…
Turning Creator-Led Work Into Durable Brand IP: Q&A with Portal A’s Aditi Rajvanshi
For brands working with creators, the instinct is often to treat the relationship as a direct line to distribution: borrow the audience, deliver the message, move on to the next activation. That approach can be…
The Patron Play: Why Entertainment is the Brand-Creator Economy’s Trust Fix
Nearly half of creators are quietly telling brands the same thing: we feel the pull and our audiences feel it too. CreatorIQ’s newly released State of Creators report, a survey of more than 5,000 creators…
Crocs Just Launched a New Mascot. Here’s the Bigger Bet Underneath it.
Today, Crocs announced the launch of its new mascot Niles, a six-foot two crocodile character built from the silhouette that’s been stamped on the side of every Classic Clog since 2002. Brands giving themselves an…
Why a Camera Won’t Save Your Brand’s Podcast: Q&A with JAR’s Roger Nairn
The rush toward video podcasting has created a familiar problem for brands: the presence of a camera is being mistaken for a strategy. As YouTube, social clips, and platform-native discovery become more central to how…