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Jordan P. Kelley, Director of Content, Editor In Chief, Brand Storytelling, an Aivanta Company Entering 2026, brand storytelling sits firmly in its second act. The question is no longer whether story belongs in brand strategy,…
It’s ‘Food, Not Boobs’ in Carl’s Jr. and Hardees’ Brand Refresh Our tip of the day; invest 3 minutes and 16 seconds in watching this film by 72andSunny. Carl’s and Hardee’s has famously exploited “babes…
Shay Carl Butler, widely known as ShayCarl, describes himself first as a father & husband, and secondly as a “YouTuber.” One of the most successful video creators on YouTube, ShayCarl has three YouTube channels, two…
I first met Scott Donaton back in the late ‘90s when he was Editor and Publisher of Ad Age. It was during his tenure at Ad Age that he coined the phrase “Madison & Vine”…
Elevate, the industry building retreat for brand storytellers and their partners, kicked off Sunday night with a full showing of the best and brightest in brand-funded content. Brand marketers, agencies, data and media companies gathered…