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Elevate, the industry building retreat for brand storytellers and their partners, kicked off Sunday night with a full showing of the best and brightest...

As the global advertising community sips Rose in France and congratulates themselves on another year of great work, the business model that underwrites this...

I’ve been obsessed with telling stories for as long as I can remember. But I was always a cynic about using data to inform...

The answer is simple; because the NFL won’t allow it. That would mess with their whole business model. I was amongst the 100 million+...

It’s a question that brands must ask: “When do we start really investing in VR content; is it worth it now or should we...

Elevate, the industry-building retreat for brand marketers and their partners, was designed to address the opportunities and challenges facing marketers in a media environment...

Elevate has comes to a close, but only after two full days of idea sharing, content conversations, storytelling, and wonderful music. Brand marketers, agencies,...

Week by week, Brand Storytelling has been bringing you exclusive insight into each of the Elevate “trails” (our clever name for the panels at...

It’s a sobering statistic that speaks volumes about technology’s impact on the human race – U.S. adults are spending nearly 6hrs daily with digital...

Marc Battaglia is an award winning global creative executive and content marketing leader. Currently he is the Executive Creative Director of Global Creative +...

“This is Summer” Premiered Saturday, May 20th on AwesomenessTV’s YouTube Channel Hollister Co., the global retail brand celebrating the spirit of endless summer, announced...

Like many publishers looking for ways to grow revenue and combat profit erosion from programmatic pricing, Variety is now producing premium branded content. An...

Done right, content marketing is about combining: the art of advertising the craft of storytelling, and the science of digital marketing. Content Marketing is...

Brand Storytelling was officially in full swing Thursday night. The best brand marketers, agencies, and media companies gathered at Stein Eriksen Lodge to discuss...

A terrific benefit I enjoy as Director of Brand Storytelling at Sundance Film Festival, is meeting and speaking with people who are sourcing and...

It’s Wednesday morning. I am sitting outside a coffee shop on the west-side of Los Angeles. Traffic buzzes on past me on Pacific Coast...

Andrew Strickman (SVP, Head of Brand & Chief Creative at Realtor.com) has worked for two decades as a creative innovator, brand marketer, strategist and...

Astronauts Wanted is a youth content production powerhouse, producing popular online series like For The Win, WEGOTISSUES, Summer Break, Tawk, and H8rs on platforms...