The longest-running event dedicated to brand content and entertainment convenes January 20 to 23, 2027, in Boulder, Colorado. Early bird pricing ends October 14, with ticket prices held at last year’s level.
Brand Storytelling, the longest-running event dedicated to news, trends, insight, education, and thought leadership on non-interruptive brand content and entertainment, will hold its 12th edition January 20th to the 23rd, 2027, under a new name: BST: The Future of Content.
The new name reflects how far the practice has expanded since the event was founded in 2016. Brand storytelling now spans features, shorts, series, vertical content, web video, podcasts and creator partnerships, along with the tools and organizations measuring what works. The 2027 program covers that full range.
“Ten years ago I joined Brand Storytelling to write its newsletter, and the job was to keep this community connected,” said Jordan P. Kelley, Editor-in-Chief and General Manager of Aivanta. “The work has grown to encompass more than the brand film. The room holds: brand leaders and the storytelling partners who make the work with them, talking plainly about challenges, opportunities, and what comes next.”
The program is built around the exchange between formats, audiences and capital. New formats change how audiences behave. Audience response moves capital. Capital determines which formats get built next. BST convenes the leaders and decision-makers in the space to read that exchange together.
Event details
- Dates: January 20 to 23, 2027. A welcome reception and registration on the evening of January 20, followed by three days of programming, January 21 to 23.
- Location: Boulder, Colorado. Programming takes place at the Denver Marriott Westminster, between Denver and Boulder.
- Format: a single shared program of keynotes, presentations, fireside chats, panels and screenings, with daily networking lunches and evening receptions.
- Who attends: brand decision-makers, from Directors to CMOs, and the storytelling partners who work with them: agencies, platforms, producers, consultants and talent.
Support for the move
BST has the community’s back as the conference moves from Park City to Boulder. Buy your ticket to access a discounted room block at the Denver Marriott Westminster, where the program takes place. For details, contact info@aivanta.io.
Pricing and key dates
- Ticket prices are held at last year’s level.
- Early bird pricing ends Wednesday, October 14.
- Submissions for Official Selections are free and open through October 31st.
- Speakers and Official Selections will be announced beginning in November.
With 50+ brands in attendance, BST has hosted work, speakers and attendees from Coca-Cola, Pepsi, Procter & Gamble, Unilever, General Mills, Delta Air Lines, Hilton, Amazon, Google, YouTube, Meta, Adobe, The Walt Disney Company and NBCUniversal, among others.
Tickets and submissions: events.aivanta.io/e/bst-future-of-content
About BST
Brand Storytelling (BST) was founded in 2016 by Rick Parkhill as a gathering for brand marketers, built on the premise that entertainment carries a different kind of value than advertising. It is the longest-running event dedicated to news, trends, insight, education, and thought leadership on non-interruptive brand content and entertainment. Brand Storytelling is part of Aivanta, Inc., led by CEO Donnovan Andrews.