Brand Storytelling: 70,000 Years in the Making
Between 70,000 and 30,000 years ago Homo sapiens started telling stories. In his bestselling book Sapiens author Yuval Harari says around 70,000 years ago,...
BEN & The Expanding Landscape for Branded Integration
The value exchange between consumers and advertisers is no longer a fair trade. Audiences can find their content without having to watch a single...
Ogilvy & Mather, and the Product Demo Video That Will Have You on the Edge of your Seat
How does a telecommunications giant, such as Qualcomm, create a demo video for their chipset, Snapdragon, that consumers actually want to watch? It’s not...
Get Real: Achieving Authenticity in Branded Content
Buzz. It is the all-important pot of gold at the end of a content marketer’s rainbow. Brands want their content to achieve buzz-worthy status,...
Discussions & Fireside Chats Followed By ‘A Night of Musical Celebration’
Discussions & Fireside Chats Brand Storytelling: a Sanctioned Event of the 2018 Sundance Film Festival has comes to a close, but only after two...
Mapping The Trails: Carat’s Shannon Pruitt Discusses Elevate’s ‘Support’ Trail
Pictured: Shannon Pruitt, Kate Santore, Eric Korsh and Chip Russo as they lead the ‘Setting the Scene’ Trail at Elevate 2017. This trail examined...
Patagonia Goes to Washington
Unless you’ve taken a “no screens” challenge this week or are living under a rock, you’ve likely seen Patagonia’s stark, black banner with white...
Welcome to Park City!
Brand Storytelling attendees celebrating opening night at the Turner Reception Wednesday night marked the opening of Brand Storytelling: A Sanctioned Event of the 2018...
Takeaways on Elevating the State of Brand-Funded Content
Elevate, the industry-building retreat for brand marketers and their partners, was designed to address the opportunities and challenges facing marketers in a media environment...
What’s Next? VirtualFronts? Thoughts on this month’s NewFronts, and innovations in Virtual Real
I’m writing this on an airplane, flying back to California from an invigorating week of NewFront presentations, and visiting 1:1 with media execs at...
Meet the Advisors: Austin Schumacher of Lyft
Since 2013, Austin Schumacher has overseen entertainment marketing and content at Lyft, leading the development of Lyft’s branded entertainment program. Amongst Lyft projects like...
Mondelez International Jumps on the Content Wagon
Just two weeks ago, it was Pepsi making headlines with the opening of their Creators League content studio, in New York. “Our goal is...
Helping Brands Tell their Story
Last June, CNN announced the launch of Courageous, their in-house branded content studio designed to leverage the storytelling skills and distribution capabilities of CNN...
What is Elevate? Advisory Chair Todd Barrish Breaks it Down
Taking in the view of Deer Valley, Utah Pictured: Shane Maidy (Polymath), Todd Barrish (Polymath) and Andrew Serby (Zefr) Todd Barrish is an industry...
Re:thinking The Atlantic
Atlantic Re:think is a uniquely positioned entity in the branded content space. Made up of journalists, producers, and analysts, Re:think takes its publication pedigree...
TBS Announces Google Play as Exclusive, Year-Long Mobile Gaming Partner for CONAN
TBS, a division of Turner, and Google Play today announced a year-long mobile gaming partnership to power the renowned gaming escapades of late-night series...
Brand Storytelling: A Docu-Series [Vol. 2]
Think of the times you may have asked someone that very question. Maybe of a son or daughter as you looked over their report...
Brand Storytelling: A Docu-Series
This January, eighty brand marketing executives, and their agency partners were invited to Park City, Utah to participate in a first-ever Brand Storytelling event...