Category: Articles

Buzz. It is the all-important pot of gold at the end of a content marketer’s rainbow. Brands want their content to achieve buzz-worthy status,...

Discussions & Fireside Chats Brand Storytelling: a Sanctioned Event of the 2018 Sundance Film Festival has comes to a close, but only after two...

Pictured: Shannon Pruitt, Kate Santore, Eric Korsh and Chip Russo as they lead the ‘Setting the Scene’ Trail at Elevate 2017. This trail examined...

Unless you’ve taken a “no screens” challenge this week or are living under a rock, you’ve likely seen Patagonia’s stark, black banner with white...

Brand Storytelling attendees celebrating opening night at the Turner Reception Wednesday night marked the opening of Brand Storytelling: A Sanctioned Event of the 2018...

Elevate, the industry-building retreat for brand marketers and their partners, was designed to address the opportunities and challenges facing marketers in a media environment...

I’m writing this on an airplane, flying back to California from an invigorating week of NewFront presentations, and visiting 1:1 with media execs at...

Since 2013, Austin Schumacher has overseen entertainment marketing and content at Lyft, leading the development of Lyft’s branded entertainment program. Amongst Lyft projects like...

Just two weeks ago, it was Pepsi making headlines with the opening of their Creators League content studio, in New York. “Our goal is...

Last June, CNN announced the launch of Courageous, their in-house branded content studio designed to leverage the storytelling skills and distribution capabilities of CNN...

Taking in the view of Deer Valley, Utah Pictured: Shane Maidy (Polymath), Todd Barrish (Polymath) and Andrew Serby (Zefr) Todd Barrish is an industry...

Atlantic Re:think is a uniquely positioned entity in the branded content space. Made up of journalists, producers, and analysts, Re:think takes its publication pedigree...

TBS, a division of Turner, and Google Play today announced a year-long mobile gaming partnership to power the renowned gaming escapades of late-night series...

Think of the times you may have asked someone that very question. Maybe of a son or daughter as you looked over their report...

This January, eighty brand marketing executives, and their agency partners were invited to Park City, Utah to participate in a first-ever Brand Storytelling event...

Ricky Ray Butler during BEN’s panel at ‘Brand Storytelling 2018’ in Park City, Utah Influencer marketing has continued to evolve and grow entering into...

Brand Storytelling 2018 attendees gathered at Stein Eriksen Lodge in Deer Valley, Utah On Thursday, January 18th, Brand Storytelling 2018 held its first day...

Every great ad has a solid baseline, that special something to draw you in and keep you watching. Simple enough. Whether it be the...