Category: Articles

Brands as Story Engines: Five Strategic Takeaways from BrandStorytelling at MIPCOM 2025

Jordan P. Kelley, Content Director, BrandStorytelling Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe  to the Brand Storytelling Newsletter. Last week in Cannes, the BrandStorytelling Summit at MIPCOM 2025 (October 13th & 14th) convened an expert group of brands, filmmakers, agencies, studios and distributors to lay out the blueprint for how brand-funded entertainment is entering its most operational phase. Participants included: Kim Miller  (Global...

A Tribute to Robert Redford

BrandStorytelling Team This week, creativity lost one of its great champions.  Robert Redford was much more than just an actor and film...

No Strategy? No Story.

Done right, content marketing is about combining: the art of advertising the craft of storytelling, and the science of digital marketing. Content Marketing is...

ANNOUNCING: The BrandStorytelling 2026 Shortlist

The Coming Wave: Technology, Power, and the Twenty-first Century's Greatest Dilemma, by Mustafa Suleyman, is an urgent, insider’s account of how artificial intelligence and