Category: Articles

Kantar Millward Brown, global industry leaders in defining brand purpose, developing winning advertising, engaging consumers, and driving brand growth, recently published their 2018 media...

As SVP, Branded Entertainment, Kaaren Whitney-Vernon charges her team to produce original content for television, film and digital brands designed to drive revenue. She...

Something was missing at SXSW this year. Was it you? If you didn’t make the trip to Austin this year, you may not be...

I know, I know… you don’t want to say goodbye to summer just yet, but around here we’ve got winter on the brain, as...

Julia Trost and Google VR partnered with the Nestlé brand to produce The Extraordinary Honeybee, a VR film experienced through the eyes of a...

We’re thrilled to announce that we’ve just added an incredible night of musical celebration to our event schedule. On Saturday, January 20th, enjoy a...

In the race to provide new media consumers branded content, how does one decide what to model that content after? With so many different...

Many of you know my friend, AJ Vernett, a veteran of the digital video industry. Today, he is better known as the Co-Founder of...

Using data to determine audience is a no-brainer. But you’d better use a brain when implementing that data. Take programmatic for example. It’s not...

Brand Storytelling is the outcome of the January, 2016 event; Digital Storytelling at the Sundance Film Festival. Our first-ever gathering of brand marketers, ad...

Anyone can tell a story, right? After-all, we are all born storytellers. From the moment children can comprehend words, we read them books, sit...

Cannes Lions is nearly here, and Brand Storytelling is looking back at five of our favorite pieces of branded content that are up for...

At the 2016 Sundance Film Festival, we hosted one-hundred and sixty people, all with a focus on creating and distributing great brand stories. Brands...

Week by week, Brand Storytelling will be bringing you exclusive insight into each of the Elevate “trails” (our clever name for the panels at...

Continuing on with Saturday night’s theme of musical celebration, Brand Storytelling is happy to announce the addition of Bear and a Banjo to the...

Between 70,000 and 30,000 years ago Homo sapiens started telling stories. In his bestselling book Sapiens author Yuval Harari says around 70,000 years ago,...

The value exchange between consumers and advertisers is no longer a fair trade. Audiences can find their content without having to watch a single...

How does a telecommunications giant, such as Qualcomm, create a demo video for their chipset, Snapdragon, that consumers actually want to watch? It’s not...