Doing Good is Good Business: A Conversation with Jesse Wolfersberger
Live on Zoom – Thursday, June 17th at 11am PST/2pm EST RSVP TO JOIN Consumer expectations for brands are changing. It is no longer...
Self-Financed Marketing: How Long-Form Content Costs Can Add Value to Your Company’s Balance Sheet
Dan Fricker, MBA Student, Cornell University As readers of this space know more than most, companies are now in the business of movie- making...
Top Brands Partner to Create Equity Through Opportunity with ‘Scene in Color’
Jordan P. Kelley, Content Director, Brand Storytelling Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand Storytelling...
Turning Customers into Super Fans: Q&A with MOCEAN CCO Greg Harrison
Jordan P. Kelley, Content Director, Brand Storytelling Get weekly exclusive brand storytelling content direct to your inbox – subscribe to the Brand Storytelling Newsletter...
Cannes Lions 2022: #CHANGETHEBRIEF: How to Start Creating Evergreens
Carlijn Postma, Speaker and Author of ‘Binge Marketing’ In this miniseries of three articles, Carlijn Postma reports from Cannes Lions 2022 looking at how...
Conscious Minds Partners with Airtable on First Campaign, Storytelling Studio
Jordan P. Kelley, Content Director, Brand Storytelling In their first campaign, This is How, Airtable looks to capture examples of the real-world transformation that...
WATCH LIVE: Announcing Official Selections for Brand Storytelling 2022
Live on Zoom – Tuesday, October 19th at 12PM PST REGISTER FOR LIVE STREAM HERE Join us as we announce the films that have...
GoDaddy Short Film ‘Big Water Summer: A Creation Story’ is Headed to SXSW 2022
News Provided by GoDaddy GoDaddy, the company that empowers everyday entrepreneurs to start and grow businesses, has announced that its short film, Big Water...
Content That Moves Ep. 25: How The North Face Makes Festival Award Winning Films
Content That Moves – The Brand Storytelling Podcast is produced in partnership with Credo Nonfiction. Ep 25: How The North Face Makes Festival Award...
Brand Storytelling Returns to Live Events with Elevate 2022
Jordan P. Kelley, Content Director, Brand Storytelling After a two-and-a-half-year hiatus, Brand Storytelling marked its return to live events the week of July 10,...
Nike’s 50th Anniversary Campaign is a Masterclass in Reaching Multiple Demographics
Jordan P. Kelley, Content Director, BrandStorytelling Mid-May saw the launch of Nike’s 50th anniversary campaign across tv, digital, and social. At its center is...
Think Like a Creative: Q&A with EP Davey Spens
Jordan P. Kelley, Content Director, Brand Storytelling Too often, ad department thinking is employed to solve for the questions presented by creating branded content....
Telling Human+Interest Stories: Q&A with Filmmaker Greg Beauchamp
Jordan P. Kelley, Content Director, Brand Storytelling Some of the best minds in branded content come from the creative side, using the tools and...
Leveraging TikTok for Brands: Don’t Follow Trends, Set Them
Jordan P. Kelley, Content Director, Brand Storytelling Want weekly exclusive brand storytelling content like this direct to your inbox? Subscribe to the Brand Storytelling...
5 Must-See Examples of Effective Brand Animation
Jordan P. Kelley, Content Director, Brand Storytelling We’ve all experienced this – we go to watch pieces of popular entertainment and begin to notice...
Brand Storytelling 2022 Event Update
For the past year, the Brand Storytelling team has been focused on producing a “comeback” event for the Brand Storytelling community that would celebrate...
ANNOUNCING: Brand Storytelling Theater Selection Committee 2023
Jordan P. Kelley, Content Director, Brand Storytelling Brand Storytelling is proud to announce the members of this year’s selection committee. Carefully curated to bring...
Inside Brand Storytelling’s New Brand Film Certification: Q&A With Program Founders
Jordan Kelley, Content Director, BrandStorytelling.tv Today, the ad industry is being propelled by consumer behavior and forward-thinking brands. The worlds of marketing, advertising and...