How Variety is Winning with Custom Content
Like many publishers looking for ways to grow revenue and combat profit erosion from programmatic pricing, Variety is now producing premium branded content. An...
Brand Storytelling: Presentations and the ARC Awards at Stein Eriksen Lodge
Brand Storytelling was officially in full swing Thursday night. The best brand marketers, agencies, and media companies gathered at Stein Eriksen Lodge to discuss...
Brand Storytelling Expeditions
A terrific benefit I enjoy as Director of Brand Storytelling at Sundance Film Festival, is meeting and speaking with people who are sourcing and...
Cause-Driven Media in 360
It’s Wednesday morning. I am sitting outside a coffee shop on the west-side of Los Angeles. Traffic buzzes on past me on Pacific Coast...
Meet the Advisors: Andrew Strickman of Realtor.com
Andrew Strickman (SVP, Head of Brand & Chief Creative at Realtor.com) has worked for two decades as a creative innovator, brand marketer, strategist and...
FEATURED: Astronauts Wanted + Ripple Entertainment Seek Diverse Female Voices in Branded Content Par
Astronauts Wanted is a youth content production powerhouse, producing popular online series like For The Win, WEGOTISSUES, Summer Break, Tawk, and H8rs on platforms...
Watch: Unleashing A Monster in Marketing
frankenstein.ai After a concerted focus on VR, the Sundance Film Festival’s New Frontier introduced Artificial Intelligence installations for the first time at this year’s...
Advertisers! Stop Making Long, Boring Ads Called Branded Content
With DVRs, binge-watching, and other commercial-free viewing opportunities, consumers aren’t watching traditional ads like they used to. In response, many brands are starting new...
Introducing the Brand Storytelling Advisory Board
CHECK OUT THE ADVISORY BOARD HERE This newly formed Advisory Board of brand marketing executives and agency leaders will help us to produce the...
‘Versus’ – A New Awesomeness Series with Gatorade
Versus, a brand new scripted series from Awesomeness created in partnership with Gatorade, premiered last Wednesday, 11/22 on go90. Versus focuses on rival lacrosse...
Study Shows Consumers Prefer User Generated Content
Jukin Media, a global digital media company founded on the belief that the future of storytelling is user generated, has released results from a...
Mashable Announces Exclusive Tech and Premium Vertical Video at 2017 Newfronts
Mashable Unveils Exclusive Technology to Reach New Influencers and Launches Premium Vertical Video Product at 2017 NewFronts Presentation Mashable’s expanded Velocity: Kilogram technology allows...
The Branded Content Pool Party is a Rager!
The lanes have come down. The high-dive is open. The water is alluring. Everyone wants in the pool! I was talking with a friend...
Learning to Embrace “The Whole Influencer”
Embracing influencers for what they are can be tricky. All at once they are the writers, directors, producers, editors, stars, publicists, and managers of...
Like Minds Agree: It’s Time to Elevate Brand Storytelling
A group of sixteen people, including brand marketers, agencies, media companies and two lawyers, got together in the boardroom of The Lodges at Deer...
FEATURED: Q&A with Donut’s Charlie Leahy
Donut – one of the newest branded content production houses in Los Angeles – seeks to be a destination for brands looking to engage...
Who Says Your Brand Can’t Star in Branded Social Video?
We all know it’s difficult to reach consumers with traditional ads in this incredibly fragmented media landscape. Brands need to make deeper emotional connections...
Jason Acker – Interviewed at Sundance Film Festival 2017
In November of 2016, Diageo and DRINKiQ released Decisions: A 360 Virtual Reality Experience. The 360-degree and VR video puts the viewer in the...