Brand Integrations Within The Comedic Digital Landscape
Every great ad has a solid baseline, that special something to draw you in and keep you watching. Simple enough. Whether it be the...
FEATURED: Q&A with Creative Agency Other New York
Other New York is a creative agency and branded content production house that is quickly gaining recognition for their innovative and socially conscious approach...
Q&A with ‘Elevate’ Trail Leader, Digital Media Expert Fara Warner
As marketers move deeper into brand-funded content, how are they proving that their efforts are driving an increase in revenue for the brand’s core...
Filming the Future of Disaster Recovery: Q&A with IBM’s George Hammer
Two years after the waters of Hurricane Harvey have subsided, tens of thousands of Texans have yet to rebuild their homes and businesses because...
Brands as Equity Partners in IP?
Will success of J&J’s 5B inspire more brands to invest? Verizon Media announced on April 30 of this year that it would acquire the...
Vox Media and the Art of Storyhunting
In April of 2019, Vox Media acquired Epic, which includes Epic Magazine, the nonfiction storytelling powerhouse, and its sister company Epic Digital, the true...
NBA 2K League & Brand Partnerships: Q&A with Head of Business Development Lindsay Ullman
Jordan Kelley, Content Director, Brandstorytelling.tv May 5th marked the beginning of the NBA 2K League’s third season. For the uninitiated, the NBA 2K League...
Getting Passionate with Strangers Using Storytelling
Generally, we think of it as rude to talk about ourselves too much in public. We fear we’ll over disclose. We’ll be boring. We’ll...
Much Deserved Accolades for 5B!
Will this inspire more brands to tell impact stories? I was delighted to hear the news from Cannes yesterday – 5B won the Entertainment...
Brand Storytelling Live Streams: The True Story of Brands Telling True Stories
Live on Zoom – Wednesday, April 29th at 12:00PM PST The craft of journalism is traditionally rooted in the relentless pursuit of the truth....
Getting Real about Brands and Impact Films
As more brands move into making content, especially long and short form film, many are starting to make films intended to have social impact....
Technology, Design and the Future for Brands and IPs
By Marti Romances, Creative Director and Co-Founder at Territory Studio, San Francisco We embrace technology at Territory Studio and feel that design will typeface...
Keeping it Real: Q&A with Hinge Creative Director Molly Fedick
When Hinge set out to work with influencers, they didn’t want anyone “safe” — they wanted real. The kind of real that aligned itself...
Brand Storytelling Live Streams: Sports are Cancelled – Storytelling Isn’t
Live on Zoom – Wednesday, April 1st at 1:00PM PST How will brands pivot in a media world without games? What are brands to...
Brand Storytelling Live Streams: Gen Z & How COVID-19 has changed their lives
Live on Zoom – Wednesday, April 15th at 1:00PM PST Gen Z, like the rest of us, have had their world turned upside down due...
New Episode: Marriott Creates Lean Back Entertainment For Travelers
Brand Storytelling is a proud sponsor of Content That Moves by Credo Nonfiction. Episodes were captured at this year’s Brand Storytelling conference and feature...
Q&A with ‘Elevate’ Trail Leader, Digital Strategist Marissa Gluck
This year, Elevate returns to the iconic Stein Eriksen Lodge in Deer Valley, Utah. Elevate will once again be comprised of four ‘trails’, each...
Stirrings of a Branded Doc Backlash – and the Need for Transparency & Best Practices
Late last year – just a few weeks ago – I predicted that we’d see a branded content backlash in 2020. I assumed this...