Category: Articles

Entering 2026, brand storytelling sits firmly in its second act. The question is no longer whether story belongs in brand strategy, but how it...

It’s ‘Food, Not Boobs’ in Carl’s Jr. and Hardees’ Brand Refresh Our tip of the day; invest 3 minutes and 16 seconds in watching...

Shay Carl Butler, widely known as ShayCarl, describes himself first as a father & husband, and secondly as a “YouTuber.” One of the most...

I first met Scott Donaton back in the late ‘90s when he was Editor and Publisher of Ad Age. It was during his tenure...

Elevate, the industry building retreat for brand storytellers and their partners, kicked off Sunday night with a full showing of the best and brightest...

As the global advertising community sips Rose in France and congratulates themselves on another year of great work, the business model that underwrites this...

I’ve been obsessed with telling stories for as long as I can remember. But I was always a cynic about using data to inform...

The answer is simple; because the NFL won’t allow it. That would mess with their whole business model. I was amongst the 100 million+...

It’s a question that brands must ask: “When do we start really investing in VR content; is it worth it now or should we...

Elevate, the industry-building retreat for brand marketers and their partners, was designed to address the opportunities and challenges facing marketers in a media environment...

Elevate has comes to a close, but only after two full days of idea sharing, content conversations, storytelling, and wonderful music. Brand marketers, agencies,...

Week by week, Brand Storytelling has been bringing you exclusive insight into each of the Elevate “trails” (our clever name for the panels at...

It’s a sobering statistic that speaks volumes about technology’s impact on the human race – U.S. adults are spending nearly 6hrs daily with digital...

Marc Battaglia is an award winning global creative executive and content marketing leader. Currently he is the Executive Creative Director of Global Creative +...

“This is Summer” Premiered Saturday, May 20th on AwesomenessTV’s YouTube Channel Hollister Co., the global retail brand celebrating the spirit of endless summer, announced...