by Jordan P. Kelley, Content Director, BrandStorytelling
BrandStorytelling, the leader in community-building around innovative brand-funded content and entertainment, is set to make a significant impact at SXSW 2024 as an official partner of the Film & TV Festival’s Advertising and Brand Track, as well as the Creator Economy Track. The highly-anticipated event will unfold on March 11th and 12th at the iconic Banger’s Sausage House & Beer Garden, located on the historic Rainey Street in the heart of Austin, Texas.
At the BrandStorytelling Speakeasy, an exclusive two-day affair, industry leaders, brand innovators, storytellers, strategists, and technologists will converge to explore the evolving landscape of non-interruptive advertising and the opportunities presented by brand-funded original content.
Event Highlights:
1. Premier Programming:
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Curated and sponsored discussions featuring leaders in non-interruptive advertising.
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Fireside chats and panel discussions on the effectiveness of brand-funded original content.
2. Networking Extravaganza:
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An always-on networking space at ‘The Basement’ in Banger’s, accommodating 180 qualified attendees.
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Open bar networking sessions to foster connections and collaborations.
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Lounge-style panels and chats throughout the two-day event.
3. Evening Entertainment:
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Happy hours with live entertainment, creating an atmosphere conducive to networking and idea exchange.
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Co-sponsored happy hours featuring delectable h’ordeuvres.
4. Sponsored Speakeasy Networking Event:
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Culminating the event, a sponsored Speakeasy Networking Event from 8:00 pm to 11:00 pm, offering an exclusive open bar and live entertainment.
Event Schedule:
March 11th and 12th:
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10:00 am – 10:30 am: Doors Open
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10:30 am – 12:00 pm: Curated and Sponsored Discussions
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12:00 pm – 2:00 pm: Open Bar & Networking
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2:00 pm – 4:00 pm: Curated and Sponsored Discussions
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4:00 pm – 6:00 pm: Happy Hour (Co-Sponsored by Presenters)
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8:00 pm – 11:00 pm: Sponsored Speakeasy Networking Event
This BrandStorytelling Speakeasy promises an immersive experience, embracing the vibrant spirit of SXSW. Attendees can anticipate meaningful conversations, valuable insights, and unforgettable networking opportunities.
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To learn more about the BrandStorytelling Speakeasy, visit brandstorytelling.tv/speakeasy
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