Using Cultural Specificity to Reach Global Audiences: Q&A with Elias Gallego and Dave Meyers
There is a persistent instinct in brand storytelling to smooth cultural edges in pursuit of global reach. The assumption is that the more specific...
Modern Media’s Three-Way Street: How Convergence and Echobend Are Redefining the Brand-Creator-Studio Relationship
The relationship between creators, brands, and studios is still finding its footing. Creators have migrated to the center of audience attention, and the brands...
Speaking the Language of Growth: What Brand Storytellers Can Learn from the CMO’s New Reality
Today, the most important conversations in brand storytelling have moved from the writer’s room to the boardroom, where marketing leaders are being asked to...
Closing the Hope Gap: Afdhel Aziz on Building Good is the New Cool and Scaling Impact Through Storytelling
Control has long been the default setting of brand communication. And yet, in a cultural moment defined by what researchers have termed a measurable...