Mapping The Trails: Reach Agency’s Gabe Gordon Discusses Elevate’s ‘Invest’ Trail
Last year’s Brand Storytelling Summer Event saw a collection of storytellers from brands, agencies, and creative companies all come together to further solidify the...
Cannes Advertising “Celebration” Questions Quality of Creative
For those of us who didn’t make it to Cannes this year, there was plenty of coverage of this decades-old festival intended to honor...
Meet the Brand Storytellers: Scott Ballew, Head of Content at YETI
Scott Ballew wasn’t always a brand storyteller. 13 years ago, he was a running back at University of Texas with no thoughts of what...
Q&A with SVP of Brand Partnerships at Awesomeness, Harley Block
Following up our coverage of Versus, the new scripted series from Awesomeness created in partnership with Gatorade, Brand Storytelling wanted to get a little...
Breaking Up is Hard To Do: Letting Go of Your Logo
Recently, I sold my shares in a business I founded, to my partner, Shaftesbury, a leading production company. We had to update a 30-year-old...
Q&A With Sub-Genre’s Brian Newman
DamNation – 2014 We met Brian Newman earlier this year in Park City while at our event Brand Storytelling at Sundance Film Festival 2017....
12 Tips to Supercharge your Storytelling
If you’re reading this, you’re a storyteller. An expert storyteller, really. We know you constantly want to deepen your practice, improve your craft and...
What Digital Transformation Means for Brand Communications
When I was in graduate school one of my Professors asked us, “When you think about a brand, what does it mean to you?”....
Data and the New Creative Class – Interview with Brian Zuercher, VP Strategic Partnerships at ICX Me
Discussions revolving around the implementation of data in the content marketing pipeline have changed over the course of a calendar year. In as much...
Meet the Advisors: Gabe Gordon of Reach Agency
Gabe Gordon, co-founder and managing partner of Reach Agency, has 15 years of global experience in content marketing building creative, integrated solutions for world-class...
Astronauts Wanted: Generation Z & The Power of Transmedia
We met with former Chairperson & CEO of MTV Networks, Judy McGrath, to discuss her latest venture; Astronauts Wanted; ‘No Experience Necessary‘. “I began...
Q&A With Zefr’s Andrew Serby
Zefr, the video advertising and digital rights management platform, sets itself apart by taking a unique approach to data-driven audience selection. We chatted with...
“It’s a heckuva third day on the job”
Joe Marchese made his Upfront debut yesterday at the Fox upfront presentation, having just been named the new ad-sales leader for the massive Fox...
FEATURED: Q&A With Creative Talent Stephanie Bollag
Stephanie Bollag is a woman with a vision. Bollag, a Swiss film student at the Tisch Graduate School, is a storyteller and fashion filmmaker...
Branded Storytelling is the Way of The Future (and Other Predictions)
Kantar Millward Brown, global industry leaders in defining brand purpose, developing winning advertising, engaging consumers, and driving brand growth, recently published their 2018 media...
Getting to Know The Motorcycle Project: Q&A with SVP of Branded Entertainment at Shaftesbury, Ka
As SVP, Branded Entertainment, Kaaren Whitney-Vernon charges her team to produce original content for television, film and digital brands designed to drive revenue. She...
Has SXSW Lost Its “Sex Appeal” for Marketers?
Something was missing at SXSW this year. Was it you? If you didn’t make the trip to Austin this year, you may not be...
Brand Storytelling at Sundance Film Festival 2018
I know, I know… you don’t want to say goodbye to summer just yet, but around here we’ve got winter on the brain, as...