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In the race to provide new media consumers branded content, how does one decide what to model that content after? With so many different...

Many of you know my friend, AJ Vernett, a veteran of the digital video industry. Today, he is better known as the Co-Founder of...

Using data to determine audience is a no-brainer. But you’d better use a brain when implementing that data. Take programmatic for example. It’s not...

Brand Storytelling is the outcome of the January, 2016 event; Digital Storytelling at the Sundance Film Festival. Our first-ever gathering of brand marketers, ad...

Anyone can tell a story, right? After-all, we are all born storytellers. From the moment children can comprehend words, we read them books, sit...

Cannes Lions is nearly here, and Brand Storytelling is looking back at five of our favorite pieces of branded content that are up for...

At the 2016 Sundance Film Festival, we hosted one-hundred and sixty people, all with a focus on creating and distributing great brand stories. Brands...

Week by week, Brand Storytelling will be bringing you exclusive insight into each of the Elevate “trails” (our clever name for the panels at...

Continuing on with Saturday night’s theme of musical celebration, Brand Storytelling is happy to announce the addition of Bear and a Banjo to the...

Between 70,000 and 30,000 years ago Homo sapiens started telling stories. In his bestselling book Sapiens author Yuval Harari says around 70,000 years ago,...

The value exchange between consumers and advertisers is no longer a fair trade. Audiences can find their content without having to watch a single...

How does a telecommunications giant, such as Qualcomm, create a demo video for their chipset, Snapdragon, that consumers actually want to watch? It’s not...

Buzz. It is the all-important pot of gold at the end of a content marketer’s rainbow. Brands want their content to achieve buzz-worthy status,...

Discussions & Fireside Chats Brand Storytelling: a Sanctioned Event of the 2018 Sundance Film Festival has comes to a close, but only after two...

Pictured: Shannon Pruitt, Kate Santore, Eric Korsh and Chip Russo as they lead the ‘Setting the Scene’ Trail at Elevate 2017. This trail examined...

Unless you’ve taken a “no screens” challenge this week or are living under a rock, you’ve likely seen Patagonia’s stark, black banner with white...

Brand Storytelling attendees celebrating opening night at the Turner Reception Wednesday night marked the opening of Brand Storytelling: A Sanctioned Event of the 2018...

Elevate, the industry-building retreat for brand marketers and their partners, was designed to address the opportunities and challenges facing marketers in a media environment...