BST

Anyone can tell a story, right? After-all, we are all born storytellers. From the moment children can comprehend words, we read them books, sit...

Cannes Lions is nearly here, and Brand Storytelling is looking back at five of our favorite pieces of branded content that are up for...

At the 2016 Sundance Film Festival, we hosted one-hundred and sixty people, all with a focus on creating and distributing great brand stories. Brands...

Week by week, Brand Storytelling will be bringing you exclusive insight into each of the Elevate “trails” (our clever name for the panels at...

Continuing on with Saturday night’s theme of musical celebration, Brand Storytelling is happy to announce the addition of Bear and a Banjo to the...

Between 70,000 and 30,000 years ago Homo sapiens started telling stories. In his bestselling book Sapiens author Yuval Harari says around 70,000 years ago,...

The value exchange between consumers and advertisers is no longer a fair trade. Audiences can find their content without having to watch a single...

How does a telecommunications giant, such as Qualcomm, create a demo video for their chipset, Snapdragon, that consumers actually want to watch? It’s not...

Buzz. It is the all-important pot of gold at the end of a content marketer’s rainbow. Brands want their content to achieve buzz-worthy status,...

Discussions & Fireside Chats Brand Storytelling: a Sanctioned Event of the 2018 Sundance Film Festival has comes to a close, but only after two...

Pictured: Shannon Pruitt, Kate Santore, Eric Korsh and Chip Russo as they lead the ‘Setting the Scene’ Trail at Elevate 2017. This trail examined...

Unless you’ve taken a “no screens” challenge this week or are living under a rock, you’ve likely seen Patagonia’s stark, black banner with white...

Brand Storytelling attendees celebrating opening night at the Turner Reception Wednesday night marked the opening of Brand Storytelling: A Sanctioned Event of the 2018...

Elevate, the industry-building retreat for brand marketers and their partners, was designed to address the opportunities and challenges facing marketers in a media environment...

I’m writing this on an airplane, flying back to California from an invigorating week of NewFront presentations, and visiting 1:1 with media execs at...

Since 2013, Austin Schumacher has overseen entertainment marketing and content at Lyft, leading the development of Lyft’s branded entertainment program. Amongst Lyft projects like...

Just two weeks ago, it was Pepsi making headlines with the opening of their Creators League content studio, in New York. “Our goal is...

Last June, CNN announced the launch of Courageous, their in-house branded content studio designed to leverage the storytelling skills and distribution capabilities of CNN...