Jordan P. Kelley, Director of Content, Editor In Chief, Brand Storytelling, an Aivanta Company

Posted inin Articles

Modern Media’s Three-Way Street: How Convergence and Echobend Are Redefining the Brand-Creator-Studio Relationship

Posted byby Jordan P. Kelley, Director of Content, Editor In Chief, Brand Storytelling, an Aivanta Company
4 days ago
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9 min

The relationship between creators, brands, and studios is still finding its footing. Creators have migrated to the center of audience attention, and the brands...

Posted inin Articles
BrandStorytelling

Speaking the Language of Growth: What Brand Storytellers Can Learn from the CMO’s New Reality

Posted byby Jordan P. Kelley, Director of Content, Editor In Chief, Brand Storytelling, an Aivanta Company
3 weeks ago
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3 min

Today, the most important conversations in brand storytelling have moved from the writer’s room to the boardroom, where marketing leaders are being asked to...

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Impact

Closing the Hope Gap: Afdhel Aziz on Building Good is the New Cool and Scaling Impact Through Storytelling

Posted byby Jordan P. Kelley, Director of Content, Editor In Chief, Brand Storytelling, an Aivanta Company
1 month ago
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6 min

Control has long been the default setting of brand communication. And yet, in a cultural moment defined by what researchers have termed a measurable...

Posted inin Articles
BrandStorytelling

Using Deep Archives to Serve Digital-First Audiences: Q&A with Little Dot’s Alex Hryniewicz

Posted byby Jordan P. Kelley, Director of Content, Editor In Chief, Brand Storytelling, an Aivanta Company
1 month ago
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6 min

What kind of content is possible to produce when audience insight, archival depth, and platform-native thinking are treated as creative inputs? Moons of Our...