Content That Moves Ep. 36: Northwell Studios - Inside the Revolution in Healthcare Storytelling
Content That Moves - The BrandStorytelling Podcast is produced in partnership with Credo Nonfiction.
Ep. 36: Northwell Studios: Inside the Revolution in Healthcare Storytelling
Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer at Northwell Health reveals a powerful lesson in the innovative partnership model that helps them put purpose before profit. By offering filmmakers unprecedented access to their hospitals and healthcare teams, Northwell has reshaped their approach to branded content, while fostering deeper audience connections with their customers. It’s a lesson in how other brands can achieve social good and business success through collaboration in creative storytelling.
About The Podcast
As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? BrandStorytelling and Credo Nonfiction present a new podcast for brand marketers and communications professionals to learn from the most innovative minds in brand storytelling how to create content that that builds meaningful connections and ultimately moves the bottom line. Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.
