Content That Moves Ep. 32: How Wine Enthusiast Found a New Audience with a Niche Podcast

Content That Moves - The BrandStorytelling Podcast is produced in partnership with Credo Nonfiction.

Ep 32: How Wine Enthusiast Found a New Audience with a Niche Podcast

Wine Enthusiast Magazine Vice President of Content, Dara Kapoor talks about the success story behind the podcast , “Vinfamous.” Part true-crime, part history, and part wine-world inside baseball, “Vinfamous” rose to the top of the crowded food podcast market by borrowing successful storytelling tactics from other parts of the industry. Wine Enthusiast doubled down on the unique content formula with strategic marketing efforts like cross-promotion and targeted giveaways, and in the process, managed to tap in to a huge new engaged audience.

---

About The Podcast

As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? BrandStorytelling and Credo Nonfiction present a new podcast for brand marketers and communications professionals to learn from the most innovative minds in brand storytelling how to create content that that builds meaningful connections and ultimately moves the bottom line. Hosted by Emmy and James Beard award-winning content creator Jesse Roesler.