CAA's Scott Iason Joins BrandStorytelling Advisory Board: A Conversation with Founder Rick Parkhill

Jordan P. Kelley, Content Director, BrandStorytelling

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BrandStorytelling is pleased to announce the appointment of Scott Iason to its Advisory Board. As Head of Sales, Media & Entertainment Partnerships at CAA, Iason brings a wealth of expertise in brand marketing, entertainment, digital media, and the intersection of content, technology, talent, and branded entertainment.

Throughout his career, Iason has been recognized as an innovative leader in both traditional and emerging media, with a proven track record of forging impactful entertainment and media partnerships. His work has included developing intellectual property that drives audience engagement and monetization for brands, producers, and talent.

In a recent conversation with BrandStorytelling Founder and Director Rick Parkhill, Iason discussed key examples of successful brand collaborations, such as Ariana Grande’s holiday campaign with Swarovski, Kerry Washington’s YouTube series sponsored by Intuit, and the cultural resonance of brand-driven films like Barbie. He emphasized the growing interest among CMOs in replicating these successes, underscoring the importance of aligning brands with authentic, creative opportunities.

Watch the full conversation between Scott Iason and Rick Parkhill here, and be sure to visit the BrandStorytelling YouTube channel for more great conversations like this.