Brand Storytelling Live Stream: Anatomy of a Brand-Funded Film

Live on Zoom - Wednesday, April 14th at 12:00PM PST

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On the heels of producing three successful films under the UM Studios banner and having just launched Mediabrands Content Studio and indie development and production entity, TRAVERSE32, Mediabrands Global Chief Content Officer, Brendan Gaul, shares the steps he takes to shepherd a brand-funded movie project from development to distribution. In this candid conversation, Gaul will also discuss the differences between approaching branded content with an entertainment lens versus a marketing mindset.

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Brendan Gaul

Co-Founder & Global President, TRAVERSE32

Global Chief Content Officer, Mediabrands

The first Global Chief Content Officer in Mediabrands history, Gaul is responsible for identifying and managing strategic content opportunities across Mediabrands’ extensive agency portfolio in 12 of the company’s key global markets. Gaul also leads Mediabrands’ new Content Studio (MBCS) and is Co-Founder and Global President of Mediabrands’ new indie development and production entity, TRAVERSE32. In that capacity, he oversees development, acquisitions, and distribution of original narrative and unscripted content projects for the company around the world.

Rick Parkhill

Director & Co-Founder

Brand Storytelling

B2B media entrepreneur, founder of InfoText, Digitrends, iMedia and BrandStorytelling. A media junkie and observer, infatuated with the impact of media and technology on culture and society. Producer of over 100 advertising and media events, publisher, and journalist.